The Ledger Blog

Fashion Affiliate Marketing Program with Circular Sneakers

7 min read

Updated: Dec 8, 2024

Man part of a fashion affiliate marketing program

Open for applications! Do you want to be part of a change-making community and join our team? Keep reading this blog about the future of fashion affiliate marketing and what promoting our circular sneakers means.

A Change-Making Ambassadorship with OUR CHOICE

From viral TikTok tutorials to authentic Instagram posts, we are all storytellers shaping trends and influencing daily choices. But here’s the pressing question: are these voices driving meaningful change—or simply fueling the cycle of disposable consumerism?

At OUR CHOICE Circular Fashion, we know that every story has the potential to create a ripple effect of positive impact. Since introducing the world’s first repairable circular sneakers on Kickstarter in 2021, we’ve challenged the fast-fashion status quo. Today, as an award-winning leader in the circular economy, our mission remains clear: empower people to redefine consumption and inspire a global movement toward circular living.

holding a thumb against the heel of a circular sneaker for affiliate marketing in fashion

The World's First Circular Sneakers were born in 2021 and OUR CHOICE has since then remained a value-driven and community focused business in Sustainable Fashion. Haven't heard about circular sneakers before? We've collected everything you need to know right here.

The Future of Fashion Affiliate Programs

The mission we're on requires marketing that’s meaningful—for both people and the planet. As we look to 2025, we’re taking the next step. We believe in the power of education through meaningful content, or as we like to say, “Education is the New Marketing.” That’s why we’ve now launched an open invite for more people to join our team and be part of a transformative story as an affiliate marketing partner.

Man working with fashion affiliate marketing program educating kids

"Education is the new marketing" is a core belief at OUR CHOICE Circular Fashion. We've been educating schools, banks and governments since the founding in 2021.

We're Nothing Like other Clothing Affiliate Programs.

Why? Because being an affiliate in marketing with us is not about earning commissions. It’s actually about earning competitive commissions and importantly — it's about amplifying authentic voices, building trust, and creating real change through education. Together, as ambassadors, we can drive a more sustainable future, and help you grow your income while making an impact.

Showcasing a quote on sustainable fashion from Vivienne Westwood

Nothing like other fashion affiliate programs. OUR CHOICE Circular Fashion is about meaningful, high-quality and sustainable circular sneakers that can be loved for a long time.Vivienne Westwood said it well!

Flipping the Switch on Fashion Affiliate Marketing with Circular Sneakers

Let’s face it: the world is done with fast fashion’s empty promises. Consumers are waking up to the hidden costs of cheap, disposable products from brands like Shein and Temu. The numbers speak for themselves—87% of plastic-based “eco sneakers” end up in landfills (RunRepeat, 2023), where they pollute our planet for generations.

Meanwhile, the demand for authenticity, quality, and sustainable values has skyrocketed. Today’s consumers want more than just products; they want stories and solutions they can believe in. Circular sneakers aren’t just footwear—they’re the future. They’re about durability, repairability, and meaningful consumption. As a fashion affiliate, this is your opportunity to be part of the solution.

Hands holding unsustainable plastic vegan sneakers to camera

The reason we're flipping the switch. Plastic sneakers and even footwear branded as eco friendly or vegan have short lifespans and break after only a few months, after which they end up in landfills and consumers need to buy yet another pair.

Why Join Sustainable Fashion Affiliate Marketing?

This shift in consumer values has sparked a revolution in affiliate marketing. The old model of promoting throwaway products for quick commissions is being replaced by a new best practice: value-driven, transparent partnerships that reward trust and authenticity. With OUR CHOICE, you can align with a brand that not only shares your values but also offers competitive rates to maximize your earning potential.

Overview of Circular Sneakers and what they're made of, certified by compare ethics and part of affiliate marketing

Plastic free sneakers made from natural raw materials - circular sneakers from OUR CHOICE is the antidote to vegan plastic sneakers that live for a short time and end up in landfills. Read more in the blog on Leather vs. Plastic Sneakers for a deep-dive about the difference.

Transparency & Ethics Create the Highest Paying Affiliate Programs for Fashion

Still not convinced? Let’s talk numbers. The demand for authenticity and sustainability isn’t just a trend; it’s backed by hard data:

66% of global consumers say they’re willing to pay more for sustainable goods (Nielsen, 2023).
94% of consumers are more loyal to brands that prioritize transparency (Label Insight, 2023).
72% of Gen Z consumers choose brands that align with their values, including sustainability and ethics (Forbes, 2024).

With OUR CHOICE, you’ll represent a brand known for circular sneakers that ticks all the right boxes—durable, high-quality products, an ethical supply chain, and a commitment to the circular economy.

The Psychology Behind Affiliate Marketing in Fashion

Affiliate marketing isn’t just about selling; it’s about influencing. Behavioral science shows that social proof—seeing others embrace sustainable practices—has a powerful impact on decision-making (Gonella et al., 2024). By promoting circular sneakers, affiliates can lead by example and inspire their networks to choose better, longer-lasting products.

And here’s the kicker: Google searches for sustainable fashion terms have grown by 400% over the past five years (Statista, 2024). With 5 billion internet users consuming content daily, now is the perfect time to use your platform to make a difference.

All black sneakers walking outside, circular sneakers for affiliate marketing worn and promoted by a man

Psychological facts: social proof and content will (literally) help us take steps towards more sustainable practices and behaviors - here in all black circular sneakers.

Sustainable Fashion Affiliate Marketing with OUR CHOICE

At OUR CHOICE, we believe that sustainable fashion starts with durable, repairable products. Our circular sneakers are designed to last 7–10 years with proper care—compared to the global average of just 3–12 months for plastic sneakers (RunRepeat, 2023). Imagine the impact if every consumer chose circular sneakers over disposable alternatives:

20–30% reduction in carbon emissions by extending the life of fashion products (Ellen MacArthur Foundation, 2023).
Significant savings in both environmental and financial costs, with consumers spending far less money and environmental resources by consuming disposable fashion items.

As an affiliate, you’re not just promoting circular sneakers—you’re promoting a lifestyle of conscious consumption and sustainability.

Circular sneakers being made in Portugal before promoted by fashion affiliate marketing network

7-10 years? How's that possible? Our hand crafted shoes are an investment made of high-quality materials in Portugal under EU-labor laws. We design circular sneakers that can be loved for a long time. They're both repairable and recyclable!

How Fashion Affiliates Create a Ripple Effect

Wondering how your efforts make a difference? Here’s the breakdown:

1. Storytelling

Affiliates aren’t "just" marketers; they’re educators and ambassadors. Sharing the benefits of circular sneakers—like their repairability and longevity—helps build trust and inspire action.

2. Emotional Connection

Consumers aren’t just buying shoes; they’re investing in a healthier planet. By promoting OUR CHOICE, you’re inviting your audience to join a movement that values quality and impact.

3. Community Building

When affiliates connect conscious consumers with ethical brands, they create networks of shared values. This amplifies the message of sustainability, turning one purchase into a ripple effect of positive change and more conscious purchases.

Creating content outside of white leather sneakers that are circular for fashion affiliate marketing program

Creating content for white leather circular sneakers with OUR CHOICE means telling a story of durable and meaningful shoes. The story is relatable and enables an emotional connection-which not only builds a community but also trust and sustainable shopping.

What Makes our Affiliate Fashion Program Stand Out?

1. Durable, High-Quality Products

Circular sneakers are designed to outperform and outlast disposable plastic sneakers marketed as “eco-friendly.”

2. Transparent Supply Chain

Our sneakers are made from natural materials in ethical factories, ensuring that every step of our process aligns with our values.

3. Competitive Affiliate Rates

Earn industry-leading commissions while promoting products that come highly recommended and that consumers truly need—and love.

Customer review of circular sneakers part of a fashion affiliate marketing program

Great looking and supporting a Circular Economy - Circular sneakers from OUR CHOICE come highly recommended from customers in over 24 countries.

How Much Can You Earn? The Triple-Win Effect

Circular sneakers aren’t just a smart choice for the planet; they’re a financial win for consumers—and for you. Here’s how:

Initial Cost: €230 for a pair of OUR CHOICE circular sneakers.
Longevity: Lasts 7–10 years with proper care.
Savings: Replaces €560–€800 worth of disposable sneakers over the same period.

As an affiliate, you’ll help consumers save money while earning competitive commissions compared to the industry's standard.

The Role of Education: "Education Is the New Marketing"

At OUR CHOICE, we believe that education drives change. That’s why we provide affiliates with the tools they need to succeed—from data-driven insights to ready-to-use marketing materials. By educating your audience about the benefits of circular living, you’ll build trust and create meaningful impact.

Circular sneakers in a shoe box, showcasing how a marketing asset can look for potential fashion affiliate marketers

The tools provided to educate about circular sneakers are many - the data and research about the durable products and crisp assets for marketing like this shot of our business casual sneakers.

Use Your Voice & Drive Change Through Affiliate Marketing

At OUR CHOICE Circular Fashion, we believe everyone has the power to create a ripple effect of positive change. Whether you’re an influencer with a strong social presence, a content creator passionate about storytelling, or simply someone with a deep interest in sustainability—your voice matters.

We’re not just looking for affiliates; we’re building a community of change making ambassadors. Together, we’ll inspire consumers to rethink fast fashion and embrace a sustainable future. Whether through content, education, or social influence, your unique perspective can amplify the message of circular living and sustainability.

Woman in fashion affiliate marketing wearing circular sneakers outside

Storyteller, content creator - or just interested in sustainability and fashion? Use your voice and apply to our affiliate program! We work with multiple professions globally in our change-making community - because it's how we can best amplify our efforts.

Ready to Make a Difference?

Turn consumers into change-makers.
Reduce global waste and CO₂ emissions.
Build a community rooted in values, trust, and impact.

Apply now to join our affiliate program for sustainable fashion in 2025. We can't wait to build a future rooted in sustainability, authenticity and impact with you!

Circular sneakers lined up to showcase the quality and colors

Curious about the circular sneakers we're launching for the sustainable fashion affiliate marketing program? Visit our page for circular sneakers to get the full story!

References

Gonella, J. S. L., Filho, M. G., Ganga, G. M. D., Latan, H., & Jabbour, C. J. C. (2024). A behavioral perspective on circular economy awareness. Journal of Cleaner Production, 441, 141062. https://doi.org/10.1016/j.jclepro.2024.141062
Ellen MacArthur Foundation. (2023). Fixing fashion: Extending the life of clothing to reduce waste and emissions. Retrieved from https://ellenmacarthurfoundation.org
RunRepeat. (2023). Footwear production statistics. Retrieved from https://runrepeat.com/footwear-production-statistics
Gartner. (2023). Consumer trends in sustainable fashion. Retrieved from https://www.gartner.com
Statista. (2024). Gen Z purchasing habits and sustainability. Retrieved from https://www.statista.com

Are OUR CHOICE leather shoes vegan?

Our shoes are not vegan. We use vegetable-tanned leather sourced as a byproduct of the farming industry, allowing us to produce high-quality, plastic-free leather shoes. We are continually researching sustainable alternatives to further minimize our impact.
Does OUR CHOICE contribute to ocean cleanups?

Yes, OUR CHOICE partners with Empower for ocean cleanup efforts. Learn more about their work at empower.eco.
How is OUR CHOICE and your sustainable shoes part of the circular economy?

Our products are designed for circularity, meaning that they are made to last, be repaired, and eventually recycled, reducing landfill waste. We use on-demand production with natural, recyclable materials to further reduce emissions.
What happens to leftover materials from the production of my sustainable shoes?

All leftover materials are recycled or reused, supporting our zero-waste commitment.
How is the OUR CHOICE production process sustainable and ethical?

Our sustainable shoes are handmade in Portugal in ethical factories that comply with EU labor laws. We use a zero-waste approach with natural materials, focusing on low emissions and fair working conditions.
Why doesn’t OUR CHOICE use recycled plastic in sustainable shoes?

We believe that sustainability means avoiding all plastics, even recycled. Using 100% plastic-free materials in our sustainable shoes reduces CO2 emissions, prevents microplastics, and aligns with our mission to protect the planet.
How long can I expect my sustainable shoes to last?

Our sustainable sneakers and leather shoes are designed to last a decade or more with proper care, aligning with our commitment to sustainability and circular fashion. The estimated life requires re-soling over the years as well as sufficient use of shoe care products.
Is the OUR CHOICE packaging also sustainable?

Yes, we ship our leather shoes in reusable eco-bags. The bags can be repurposed or used when returning shoes for upgrades, helping reduce waste.
Where are the OUR CHOICE sustainable shoes produced?

Our leather shoes are designed in Europe and made in Portugal in ethical factories with fair labor practices.
Why doesn’t OUR CHOICE use recycled leather for sustainable shoes?

To ensure high quality, we avoid recycled leather due to challenges in controlling material sourcing and tanning processes. OUR CHOICE uses only certified materials for our sustainable shoes, ensuring quality and transparency.
How does the OUR CHOICE repair service work?

Our upgrading service includes re-soling, fresh insoles, waxed laces, and a polish to refresh your leather shoes. E-mail us directly to find out more: support@ourchoice.eco.
Is the shipping for of my OUR CHOICE leather shoes CO2-neutral?

Yes, our logistics partners offset all CO2 emissions related to shipping.
3. How do circular sneakers reduce waste?

By designing for longevity - for example, using leather that would otherwise be discarded as a by-product of the meat industry and by offering repair services to extend the life of each pair.
Why does OUR CHOICE use leather for sustainable shoes?

Leather allows us to create durable, repairable shoes that last. Unlike some vegan leathers coated with plastic, our Italian leather is 100% recyclable and enables us to design sustainable shoes that support the circular economy by reducing waste.
What materials are used in OUR CHOICE sustainable shoes?

Our sustainable shoes are made from plastic-free, top-grain Italian vegetable-tanned leather. The leather is ISO 14001 certified, our insoles are crafted from natural fibers and latex, outsoles from 100% natural rubber, and laces from eco-cotton. Every part of our leather shoes is designed with sustainability in mind.
How does OUR CHOICE make sustainable shoes affordable?

By overseeing every stage of production, OUR CHOICE eliminates unnecessary middlemen costs. This lets us invest in high-quality, sustainable materials for our leather shoes while keeping prices accessible.
How do OUR CHOICE sustainable shoes save over 70kg of CO2 emissions?

By wearing a single pair of OUR CHOICE leather shoes for five years, you reduce the need to buy a new pair of fast-fashion shoes annually, saving over 70kg of CO2 emissions. This long-term approach supports sustainability.
How does a circular business model benefit the environment?

Circular fashion reduces overconsumption by encouraging quality over quantity. Our sustainable shoes are designed to last five years or more, which can save 70kg of CO2 per person per year, reducing the impact of disposable fashion.
7. How can Circular Living influence emotional well-being?

Circular Living integrates psychological flexibility, mindfulness, and acceptance, helping individuals feel aligned with their values. Instead of shopping as an escape or stress-relief activity, Circular Living encourages intentional decisions, reducing feelings of guilt, waste, and regret. The holistic approach strengthens emotional regulation by fostering purpose, community connection, and gratitude.
2. How is Circular Living different from Sustainable Living?

Sustainable living focuses on the what—buying products marketed as sustainable or reducing consumption. Circular Living, on the other hand, focuses on the how. It dives deeper, encouraging behavioral change, building habits that prioritize repair, reuse, and regeneration, and fostering a community-oriented approach. Circular Living goes beyond green marketing (which often involves greenwashing) to address our personal needs and values.
9. How can communities support Circular Living?

Communities play a vital role in reinforcing circular habits. Whether through repair workshops, sharing resources, or simply normalizing sustainable behaviors, communities amplify individual efforts. They provide encouragement, inspiration, and collective accountability, making Circular Living not just a personal practice but a cultural movement.
3. Why is Circular Living important for individuals and communities?

As individuals, adopting Circular Living means aligning our actions with our values, creating habits that reflect mindfulness, and building a deeper connection to the things we own and use. For communities, Circular Living amplifies impact through shared values, mutual reinforcement, and collective change. Together, these individual and community actions create a ripple effect, strengthening the cultural shift toward sustainability and regeneration. Relevant research: Study: "Raising Alarm Bells for a Struggling Sector: Taking a New Approach to Improve the Wellbeing of Climate Change Professionals"
10. How can someone start living circularly?

Start small: Reflect on your consumption habits and identify one area to improve (e.g., buying second-hand, repairing items, reducing food waste). Get curious: Research how the products you use are made and disposed of, and look for alternatives. Build community: Share your journey, join groups or workshops, and learn from others practicing Circular Living. Stay flexible: Accept that it’s a journey, not a destination. Mistakes will happen, and that’s okay—progress, not perfection, is the goal.
5. What are some examples of Circular Living habits?

Circular Living habits involve rethinking how we consume, use, and dispose of products. Examples include: Repairing: Fixing broken items, like shoes or electronics, instead of replacing them. Reusing: Finding new purposes for old items, such as upcycling furniture or clothing. Sharing: Participating in community initiatives, like tool libraries or clothing swaps. Mindful consumption: Choosing durable, repairable products designed for longevity, like OUR CHOICE’s circular sneakers. Sustainable shopping: Buying second-hand, preloved items, or products certified as circular. Composting and recycling: Ensuring organic waste and recyclables are correctly processed. These habits align with the principles of the Circular Economy, as outlined by the Ellen MacArthur Foundation, and help reduce waste and extend the lifecycle of materials. By embedding these habits into daily life, we can contribute to a more sustainable future.
4. What role does behavior play in Circular Living?

Behavior is at the heart of Circular Living. Our shopping, consuming, and disposal habits are often driven by stress, emotions, or societal pressures. Circular Living encourages mindfulness—pausing to reflect on what we truly need, understanding how systems influence our behavior (like retail music or marketing), and choosing to create intentional, circular habits that align with our values. Relevant research: Study: "A Behavioral Perspective on Circular Economy Awareness: The Moderating Role of Social Influence and Psychological Barriers"
8. What is the relationship between Circular Living and the Circular Economy?

The Circular Economy provides the structural framework—designing systems for reuse, regeneration, and zero waste. Circular Living complements this by addressing the behavioral and emotional elements. It’s about how individuals adopt these principles in their daily lives and communities, bridging the gap between theory and practice through lived experiences and mindful choices. If you have any questions or want to learn more about how you can integrate Circular Living into your life, feel free to reach out to us here.
1. What is Circular Living?

Circular Living is a holistic approach to life that prioritizes continuous cycles of use and reuse—whether with products, materials, or habits—eliminating waste and embracing sustainability. It celebrates individual differences while fostering a sense of community, where everyone contributes uniquely but collectively amplifies the impact. This mindset goes beyond what we consume, focusing on how we live, connect, and align our actions with deeper values. Circular Living challenges the consumerist "take-make-waste" model of the Linear Economy by integrating the behavioral and psychological elements essential for adopting Circular Economy principles. It’s about not just redesigning products and systems but also reshaping how we think, act, and relate to the world around us. Learn more: https://ellenmacarthurfoundation.org/topics/circular-economy-introduction/overview
6. How does Circular Living address greenwashing?

Circular Living cuts through the noise of greenwashing by focusing on transparency, accountability, and meaningful action. While greenwashing often involves misleading claims about sustainability, Circular Living emphasizes real, measurable impact through: Durability and Longevity: Prioritizing products that are built to last, like OUR CHOICE’s products, which are designed for repair and long-term use rather than disposal. Behavioral Change: Encouraging mindful consumption and questioning marketing claims to ensure purchases align with Circular Economy principles. Transparency: Supporting businesses that openly share information about their supply chains, materials, and practices. Initiatives like certifications from the Ellen MacArthur Foundation help validate genuine circular products. Community Efforts: Amplifying collective impact by creating cultural shifts that prioritize quality, reuse, and repair over disposable consumerism. By actively engaging in Circular Living, individuals and communities can sidestep misleading claims and contribute to systemic change that reduces waste, promotes accountability, and fosters trust in truly sustainable practices
4. Are circular sneakers as comfortable as regular sneakers?

Even better! Circular sneakers mold to your feet, providing a glove-like fit. Plus, leather breathes, unlike plastic, keeping your feet cool and dry.
5. How do I book a repair for my Circular Sneakers?

Visit our repair page to see what's included and follow the outlined steps to send your sneakers to us.
1. What are Circular Sneakers?

Circular sneakers are durable, repairable footwear designed to reduce waste and emissions. Unlike traditional sneakers, they are part of the circular economy, emphasizing reuse, repair, and recycling.
2. What makes circular sneakers better than regular sneakers?

Circular sneakers last 7–10 years if you take care of them. They are repairable, and produce significantly less waste. Traditional sneakers, especially plastic ones, last only 3–12 months and typically end up in landfills. Read our blog on Leather vs. Plastic sneakers for a deeper dive on the topic.
3. How do circular sneakers reduce waste?

By designing them for long use - longevity and according to Circular Economy principles. We use leather that would otherwise be discarded as a by-product of the meat industry and by offering repair services to extend the life of each pair.
7. How can I care for sustainable footwear to make it last longer?

Use cedar shoe trees to maintain the shape and prevent odor. Polish leather with eco-friendly products to preserve its quality. Clean soles and uppers with gentle, non-toxic cleaners. Take advantage of OUR CHOICE repair services for replacements like soles and insoles.
9. Is sustainable footwear as comfortable as conventional options?

Absolutely! Sustainable footwear uses breathable, high-quality materials like vegetable-tanned leather and natural rubber. These materials mold to your feet over time, offering superior comfort while being eco-friendly.
8. What are the benefits of repairable footwear?

Repairable footwear saves money over time, reduces waste, and supports sustainability. With OUR CHOICE’s repair services, you can refresh worn parts, extending the life of your favorite pair.
4. Can leather be part of sustainable footwear?

Yes! When responsibly sourced, leather is a sustainable material. OUR CHOICE uses vegetable-tanned leather, a by-product of the food industry, to create long-lasting, repairable footwear that reduces waste and supports a circular economy.
5. How long can sustainable footwear last?

Sustainable footwear is designed to last for years, unlike fast-fashion alternatives that often wear out within months. With proper care and repair services, like those offered by OUR CHOICE, sustainable footwear can provide comfort and durability over a long lifetime. We estimate our sneakers to last for about 7 years.
6. Why is fast fashion harmful for the footwear industry?

Fast fashion promotes cheap, disposable footwear made from synthetic materials like plastics, which contribute to landfill waste and pollution. 25 billion shoes are produced annually, and 87% of "eco-sneakers" end up in landfills. Read more about the harm of plastic footwear in our blog post. Sustainable options, like OUR CHOICE footwear, focus on durability and repairability, reducing waste and supporting a more ethical approach.
1. What defines sustainable footwear?

Sustainable footwear is made from eco-friendly materials like vegetable-tanned leather, natural rubber, and recycled components. It focuses on reducing waste, avoiding plastics, and ensuring products are repairable and recyclable to support long-term use.
10. How does sustainable footwear reduce carbon emissions?

Sustainable footwear lowers carbon emissions by using natural materials, eliminating plastics, and focusing on energy-efficient production methods. Brands like OUR CHOICE further reduce environmental impact by creating durable, repairable products that can be recycled into new ones.
2. How does sustainable footwear contribute to the circular economy?

Sustainable footwear fits into the circular economy by being designed for repair, reuse, and recycling. This approach minimizes waste, conserves resources, and helps create a more sustainable future. Additionally, sustainable footwear will last you longer and save you money as you won't have to buy shoes frequently.
3. Why is plastic-free footwear better for the environment?

Plastic-free footwear is more durable which puts less pressure on our planetary resources. Plastic as a material has a shorter life time which makes us consume more than what's good for the environment (and our wallets). Plastic free footwear also avoids releasing harmful microplastics into ecosystems and requires fewer resources during production. Many brands use recycled plastics, which unfortunately still pollute.